20 Essential Lawn Care Marketing Tips
Online Marketing Tools
- Build a Website Better Than the Competition
You have one chance to make a great first impression. Let them know you’re the best business in the area by starting with the best website.
- Become an SEO Search Engine Expert
The correct application of search engine optimization is the key to getting your website on page 1 of Google. Learn it or hire an expert.
- Utilize Facebook, Twitter, Instagram etc.
Regular postings not only show clients you are on top of your game, but also, search engines like to see fresh material added on a regular basis.
- Register with Google My Business
Registering your business will result in your business showing up on the search engine maps when someone is looking for local services.
- Consider Pay Per Click Advertising
You won’t need this if you hire Quetzal Web Design for your lawn care marketing, but otherwise, this can boost your online presence when SEO is not enough.
- Build Positive Online Reviews
Reviews are becoming more and more important to online media. Prospects take note and so do Google algorithms in their rankings.
- Publish Regularly to Website Blog
Similar to publishing on social media, a blog post helps boost search engine rankings while informing your clients to the latest industry news.
Quetzal Web Design is your 1 stop shop for all your online lawn care marketing needs!
In the Field Marketing Tips
- Maintain Professional Appearance
Like it or not, people are judged by heir appearance and looking like a professional goes a long way. A clean organized trailer does the same.
- Have Vehicle Wrapped or Add Signs
Your vehicle should be a mobile billboard. The fact that your truck is always in the areas you want more business anyway makes this one of the first things you should do.
- Distribute Door Hangers and Flyers
Distributing lawn care marketing media in the neighborhoods where you already have accounts is a great way to tighten your routes and get a great return on your investment.
- Earn Clients with Quality Work
By far, the easiest way to add accounts is to make your properties look so nice that all the neighbors want the same thing. Keeping routes so tight that the truck barely moves will significantly boost your hourly profits
- Unique Business Cards
Hand out business cards like candy! They are a very, very inexpensive way to let the world know who you are and what you do.
- Use Bandit / Yard Signs
They may appear unsightly but… they work. A few signs at the exits to subdivisions is a likely way to pick up accounts in an area you want to focus on.
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Misc. Marketing Tips
- Join NALP & Other Trade Groups
Participating in trade associations is a great way to continue your education and pass that knowledge along to clients. Start with NALP, the National Association of Landscape Professionals.
- Market with Email Lists
A great FREE way to boost sales is to up sell existing clients through email advertising. Try an email for holiday plantings in November and an email selling mulch installation in the spring!
- Join Chamber of Commerce
Joining the local chamber of commerce and other organized community outreach / extension groups are a great way to let people know who you are and what you do!
- Get the Word Out!
Take advantage of all the social opportunities that exist. Attend Meetup groups and real estate investor meetings, join online forums or start your own networking group. Once people know about your company, they are very, very likely to refer you!
- Build a Local Referral Network
If you are a small lawn care company, odds are you don’t take on large tree trimming and removal jobs. Similarly you might not have the time to tackle extensive irrigation repair. By partnering with other local professionals, you can all refer each other out or subcontract the work for a percentage!
- Start a Nursery From Cuttings
Plantings are expensive! Use your daily pruned cuttings as starter plants. Before long you will have a small nursery of free plants that you can pass along at wholesale prices.
- Attend GIE + EXPO!
The GIE + Expo is the largest trade show in the green industries. Held each October in Louisville, Kentucky, this is an invaluable event for staying on top of all the latest in the lawn and landscape industry, including the latest marketing trends for your own lawn care business.