A lawn & landscape business typically exists within a fairly small geographical area. Profits are often maximized by keeping service routes as tight as possible to minimize paying a crew for “windshield” Time. Google users understand that they will look locally for someone to maintain their landscape. Someone looking for a lawn service will generally include their city in the search box. Google understands the importance of geography and its relevance to give users the results they expect. Someone needing lawn care in Memphis, Tennessee will either type in lawn care near me or Memphis lawn care. My websites, SEO and lawn care social media are all designed with this in mind and that is how I can guarantee results. SEO done correctly starts in the very first outlining of your website with proper URLs, page titles, H1 headers, and search friendly distribution of key words all of which transfers directly to social media integration.
While Google is incredibly discreet with their SEO algorithms, a Google employee, Matt Cutts, shared some information to help with lawn care social media integration He stated that, “Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results”. If it was in fact your SEO strategy, it would certainly be possible to have your business’s social media results rank higher than your actual business website. So in the end, even if social media might not be a direct factor in SEO algorithms, it certainly influences your SEO ranking.
Furthermore, it is clear that your lawn care social media profiles are ranked in search engines. If you Google my own site, Quetzal Web Design, every one of my social media profiles show up on page 1 of Google search results. Thus it is clear that social media links alone will help boost the visibility of your business online. The search engine Bing, which was responsible for over 33% of US search results in 2018, clearly states in its guidelines that “social media plays a role in today’s effort to rank well in search results… these positive signals can have an impact on how you rank organically in the long run.” With it’s market share growing, companies would be wise to include Bing in their SEO strategies.attis, pulvinar dapibus leo.
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