Online strategies that work for one company or situation might be wrong for another. Web design is as much of an art as it is a science, and differences between products and services, branding identities, and targeted customer audiences all point towards unique solutions for different clients.
However, in the case of lawn and landscape services, it’s almost always the case that we recommend business owners have their websites optimized for local searches. There is absolutely no need to have your site show up in searches in a state you don’t even operate in. It’s a step that makes sense for almost everyone, regardless of what market or green industry the company is in. To help you understand why, let’s look at a few things you need to know…
In the Lawn & Landscape Industry, Local SEO is What Matters
Many business owners don’t realize this, but Google doesn’t handle all searches in the same way. In other words, what you see when you search a term might not be the same as what another person would see.
Search results are impacted by things like device type and search history. However, geography also plays a big role. Search engine programmers know that users often prefer to find companies in their own area, particularly if they are looking for restaurants, hotels, etc. So, for most searches, they will give a local business an extra boost in the rankings to make it easier for buyers to find what they want.
A Local Search Campaign Need Not be Expensive
Since Google and the other search engines want to match you up with customers in your area, you have to make it easy for their automated spiders to figure where you are located. That usually means adding certain elements to your website, such as city names, driving directions, and references to local neighborhoods. You can also boost your local visibility by enhancing certain social profiles and directory listings.
These website enhancements can generally be added alongside your existing searchable text and social accounts. They don’t require any new plugins or programming. That means you can get started with your local search engine optimization campaigns very quickly, and without spending much money. In fact, a team like ours can have you up and running in just a few days.
Local SEO Gets Big Results Quickly
Perhaps the best thing about local SEO is that it usually works very quickly. I personally guarantee to have your lawn business on page 1 of Google within 90 days. Many national search markets are very competitive, to the point that it can take months or years before customers start finding your website through organic search listings. However, I can have Google crawl your site, pinpoint your location, pull a few tricks from up my sleeve and start sending you local traffic in just a couple of weeks.
Local buyers are the ones who will be using your lawn services, making recommendations to neighbors and adding services in the future. Because you are closer to their home or work they view you as being a safer choice than another business farther away. Additionally, buying from you might be faster and more convenient.
Put it all together and you have a situation where, with virtually no advertising budget, I am able to integrate and emphasize local SEO into your website with an immediate and substantial payoff.