LAWN SERVICE WEBSITE MAINTENANCE

#1 Value for Lawn & Landscape Industry Website Maintenance

Many website designers will gladly line up to build you an expensive site. As good as that site might be, within days there are plugin changes required, browser modifications needed, links that become broken and security updates that are quickly needed. Many web designers charge upwards of $100 per hour for working on your site after it is originally built. I have a better way.

From the time your site goes live, I am fully responsible for every aspect of your website so you can rest assured and able to focus on what you do best… maintain beautiful landscapes. Even if you bought a website from another designer and are not pleased with their follow up, I am able to take over the full maintenance of that site for an extremely affordable monthly rate. Please visit my services page for a full list of everything I do to keep your site on page 1 of Google.

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MY LAWN SERVICE WEBSITE MAINTENANCE PROCESS

If I build your website, virtually everything on my main services page is included in the construction and maintenance of your lawn site. If someone else built your website and you are not getting the results you hoped for, I can still be of help. If you need work with the maintenance of an existing site, here are just a few things I can assist with:

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WHY YOU NEED A PROFESSIONAL TO MAINTAIN YOUR WEBSITE

In today’s world, there are very few businesses that can make it without a website that is easily found by the public when looking for a particular product or service. In a service industry like lawn mowing, an online search is simply going to be one of the best source for new clients… hopefully only surpassed by picking up new jobs adjacent to your existing clients. A small green industry business owner has 101 things to do in the field and the reality is by the end of the work day. learning new computer skills and writing web content is the last thing you want to do.

There are only so many hours in your workday and you just simply cannot do everything… eventually you have to rely on others to help grow your business. You hire trained professionals to handle your field work because they are experienced and skilled and efficient. They are not an expense… they are an asset. You must apply that same mindset to your lawn service website maintenance and your business’s online presence. Your most efficient way to maximize your return on investment and keeping your website on the front page of search engines is to hire an experienced, skilled and efficient professional. By unloading that burden on an outside source, you can better focus on the most profitable work… the work in the field.

Do not make the mistake of having a website built and thinking that the work is done. The real work is just getting started and it is a full time job keeping up with the changes in technologies. According to Moz:

According to Moz: "Each year, Google makes hundreds of changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than 8 times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways."

ONCE YOUR WEBSITE IS BUILT, THE WORK IS JUST GETTING STARTED!

The “search” business is in a constant state of flux and positions in rank change daily. The effort your competition puts into their lawn service website maintenance directly affects your own site’s position. Similarly, if you leave your new web site static with little or no activity, you will soon end up on page 12 and for all intents and purposes, your new website is worthless. If no one finds your site, it won’t be of any help at all to you. You need someone who is not only continually improving your own website, but also, is regularly checking the vital statistics of your competition’s websites.

The art of mastering SEO, search engine optimization, is a must for getting your website in front of potential clients. A skilled professional has tools available that the average web user is simply unaware of that assist in getting your site to page 1 instead of page 12. Knowing how to add backlinks, keywords, landing pages are all integral to your site’s effectiveness. It only makes sense to delegate this process to a professional outside source who understands your business.